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William Hill Begins Testing Phase of Online Casino in New Jersey

William Hill Begins Testing Phase of Online Casino in New Jersey

Currently, William Hill US offers a sportsbook application in New Jersey. Players can easily log online while in the state and enjoy placing bets on big games in all types of sports categories. Players who visit the sports betting app of the operator now will notice something a bit different on the screen. The operator is currently testing its online casino in New Jersey, so there is now a casino icon listed on the app. Once through the soft launch, the operator will need approval to fully offer online casino gaming options.

Expanding in the Garden State

William Hill is able to operate in New Jersey due to a licensing agreement with the Tropicana AC. With its online casino, the operator is extending its reach in the region, offering players even more via mobile devices. In the iOS app, there is a banner that showcases the online casino stating it is now live.

While the casino is operational during the testing phase, the portfolio of games on offer is small. William Hill has kept this launch quiet and will most likely make a big announcement once the site is approved. We expect new games and updates to be provided in the future as well.

Upon launching, most new online casinos offer at least 20 to 30 games. This is generally the case. However, with William Hill, the site has only a handful of options. As of earlier this week, the app offered five games, all of which were table variants.

Players will find American Roulette, Blackjack, Casino Hold’em Poker, Single Deck Blackjack and European Roulette. With the desktop version, players have access to progressive jackpot games that include the ever-popular Divine Fortune, Starburst and Mercy of the Gods.

The site has a message on the home screen that asks for player input and that new games will be added in the future. A highlight of the new casino integration is that players of William Hill can access a shared wallet. This means that same money can be wagered on both sports betting and casino games, making it easy to switch back and forth.

Hot Gaming Market

The online casino gaming market in New Jersey is a hot one. Month after month, the industry produces huge revenue numbers, many times breaking its own records. In August, the state saw a new all-time monthly high for revenues, bringing in $87.7 million. This new record also marked the fourth time that the state hit over the $80 million mark for monthly earnings.

With the launch of William Hill, the market will be even larger. Will it finally start to see signs of saturation? So far, the market has only continued to grow and more operators are launching services to get in on the action. It seems that William Hill will be set up for success as they already have an established customer base via its sports betting app. Will it be enough to bring in players for casino games as well? We shall see!