Playtech is a name that is synonymous with online gambling content and technology. The brand offers a wealth of games to companies based around the world and has recently had a particular interest in expanding within the United States. As the nation’s online gambling market grows, so does Playtech’s goal of operating in several states. Just this week, it was announced that Playtech will be offering games in New Jersey via a new partnership with BetMGM. This allows the company to extend their reach in the US as a top provider of content.
Online Casino Gaming Deal
BetMGM and Playtech have signed a deal that will see the supplier provide online casino content and additional software. Games will be offered across several platforms including the BetMGM Casino, PartyCasino NJ and the Borgata Online.
BetMGM is a brand that focuses on casino gaming and sports betting. They are owned by Roar Digital which is an online gaming group created by GVC Holdings and MGM Resorts International. All of the platforms that will offer Playtech games operate via Roar Digital.
Playtech has been operating in the United States since August when they signed a deal with Bet365 in New Jersey. The provider anticipated back then that they would be offering even more services in the US within the near future.
Playtech is excited to be working with BetMGM, with CCO Shimon Akad commenting that they are delighted to go live in the state with the leading operator. The recent rollout is an exciting step in the partnership that will see the company launch services in other steps as they work with BetMGM.
The company was able to offer casino gaming in New Jersey after obtaining approval from regulators within the state’s Division of Gaming Enforcement. Approval was given in May.
Entering a Busy Market
Playtech enters the New Jersey online gambling market at a time when the industry continues to hit new milestones. Just last month, the revenues reached new heights, with the gambling sites contributing $87.8 million in earnings. This is a new record, just slightly outpacing the total from July.
Online casinos produced just over $84.7 million which was an increase of $2 million. This was also a new record for the state. The online casino sector drove the growth for the industry in August as online poker earnings were down considerably.
As Playtech continues to make deals with operators in New Jersey, it only provides more content for online casino sites to offer their members. This means more games that can produce more revenues. For years, analysts felt that the market was too big and would eventually become saturated. That does not seem to be the case. Over the past few years, the industry has continued to do well, with new operators and suppliers offering services that only help the industry to grow rather than hinder it.
We shall see in the coming months how the addition of Playtech content helps operators like BetMGM and Bet365. The well-known supplier should certainly bring about an increase in revenues.