New Jersey’s online gaming market continues to grow as new software companies launch services in the state. This week, it was announced that players will soon see Pariplay games for the very first time, thanks to a partnership deal between the developer and SugarHouse. The games will be featured at the PlaySugarHouse site and it marks the first time that games from the European-based provider will enter the US iGaming market.
More Content Choices
Already, PlaySugarHouse has a large portfolio of games. Players can choose from 750 slots and live dealer games. Add in Pariplay, and there is even more to enjoy. The exciting part of this deal is the games are brand new in the United States. Players have never seen them before so the site should see a nice uptick in player traffic as everyone logs in to see what the new content is all about.
Games that are popular in Europe will now make their US debut. Such titles include Wolf Riches, which pays out as much as 1,000x the bet during the bonus round. You also have Dragons of the North, which provides four levels of progressives!
In a press release, Rush Street Interactive president Richard Schwartz commented on the new deal stating that the brand is excited to be bringing Pariplay games to the US. He pointed out that European players love the variety of the games and they anticipate that players in New Jersey will also love these innovative titles.
Pariplay is just as excited to partner with Rush Street, the parent company of PlaySugarHouse.com. Pariplay looks forward to collaborating and growing the online casino gaming content in the US via the new partnership.
It is unclear as to if the deal extends into other states. Rush Street Interactive also offers services in Pennsylvania and Michigan. We could see Pariplay games added in these states as well in the future.
Growing Market
Over the past few years, the online gaming market in New Jersey has continued to grow. Despite analysts continually expecting the market to become oversaturated, it never does. Players continue to log in at record numbers each month and there seems to be no stopping what the industry is capable of doing.
In 2020, online casino gaming came in at just under $100 million. The entire year produced a little more than $970 million. This was a 101% increase from the previous year. While the market is full and could be considered crowded, there is still potential for new operators.
With the new PlaySugarHouse launch, even if the operator just captures a minuscule portion of the market, it will mean the production of millions in revenues. Just take December for example. A 1% market share that month would equal $9.7 million.
This is a huge amount of money and something that no operator wants to pass up. We shall see once the new Pariplay games are added to the online casino, how much of an impact they have. Will it push PlaySugarHouse to a new level? Will the operator capture more of the market share? Only time will tell what will happen as these brand-new games enter the market!