The online gaming market in the state of New Jersey is quite large. With a plethora of online casino sites, poker rooms and sports betting options, there is no shortage of content to explore. One would think the market would eventually slow down and stop expanding, but that time has yet to come. Just this week, the Kindred Group announced they now have two platforms live in the state thanks to a deal signed with Scientific Games one year ago.
About a year ago, the Kindred Group signed a deal with the digital gaming division of Scientific Games. The company has now gone live, launching the Open Gaming System and Open Platform System of the provider.
The partnership between the two companies was announced in August of last year. The deal saw Kindred agree to launch the OGS game aggregation technology of SG Digital as well as their OPS player account management platform in the state of New Jersey.
The original agreement between the two companies only covers the Garden State as this is where the content provider has licensing. However, the two are looking to work together further, by extending their partnership to other regions of the US. As new legislation is passed into law, other states are branching out to offer online gaming services which provides new opportunities for such companies.
The Kindred brand was live for the very first time in the online gambling industry in New Jersey in June, operational due to a partnership agreement with the Hard Rock Atlantic City. The company was approved for a Casino Service Industry Enterprise License which was given to them by the Division of Gaming Enforcement. With the approval, Kindred was able to launch their flagship brand Unibet.
Kindred decided to upgrade their Unibet brand logo as they began offering services in the state. They did so to cater to the mobile first environment in today’s gaming world with high legibility and small digital spaces.
Player Experience and Looking Ahead
SG Digital SVP Casino and Platforms Dylan Stanley commented on the new launch in New Jersey with the Kindred Group by stating that the two have worked tirelessly to provide the worlds’ best content and platform technology to one of the biggest names in the industry, helping to fuel their success in established markets and burgeoning spaces like the Garden State.
The Kindred Group saw partnering with Scientific Games as winning opportunity as the United States online gaming industry gains traction. The Kindred Group has big plans when it comes to expanding within the United States. The company is not limiting themselves to the state of New Jersey.
The company has plans to expand in NJ by working on sports betting operations and should be launching services soon. They also announced last year that they will be working with Kambi to provide such wagering options. Kindred is already partnered with Kambi and will extend their partnership to move into the betting market of New Jersey.
The online gambling operator has also made plans to offer services in Pennsylvania. Online gambling just went live in PA and Kindred will be offering services by way of a partnership involving the Mohegan Sun Pocono. This will be just one of many ways that Kindred expands their reach within the United States as more individual states begin offering online gambling services.
With operations in such states, the company should have no trouble moving into other regions as legalization of iGaming comes to pass.