The online gambling industry in the state of New Jersey just keeps getting bigger. It would seem that the Garden State’s gambling mecca is too vast, but nope, operators continue to pile in and offer more services to online gamblers. Just this week, it was announced that the state’s Division of Gaming Enforcement approved a license for GameCo, a gaming company that focuses on video game gambling machines. However, with this recent approval, the company is jumping into the online realm.
More about GameCo
This entertainment company is based in Las Vegas and has an office in New York City as well. They focus mainly on video game style gambling but also have started offering services in the eSports sector. The company is already active in such states as Oklahoma and California and are partnered with land-based casinos operated by tribal groups.
In New Jersey, the latest approval will be a first for the company as they look to bring new products and experiences to the gaming market. The suite of products that will be provided are similar to online slots and card games that players in New Jersey have seen before. However, GameCo puts a spin on their games to target the younger crowd.
The company focuses on Gen X and Millennial players, designing their games to cater to the younger demographic. These groups have been harder to reach when it comes to casino gaming as they are not drawn to traditional slots and table game. GameCo prides themselves on creating content that these groups enjoy.
Moving Forward
The approval of licensing is wonderful for GameCo, but only a preliminary step for the company. They must now work on building a partnership with an online casino operator. The license is just a vendor one and requires an online partner for the brand to begin offering services in the state.
Now that the company has the license, they can begin negotiating to enter the market. Who they will work with though remains a mystery. Once a deal has been negotiated and a partnership formed, a contract of the deal must be provided to the state for final approval from regulators.
Once the final approval is given, GameCo simply must launch. Right now, there is no timeline set as to when the company will begin offering online gambling in the state. However, we do expect they won’t waste time in trying to find a online partner so they can begin offering services as quickly as possible.
New Jersey is a lucrative online gambling market, with revenues reaching almost $85 million recently. To get started in this state means instant traffic and revenues, even if GameCo can only capture a small portion of the already large market. It will certainly be interesting to see what the brand brings to the table and how players take to the new gaming options once they are live in the Garden State.