The sports betting market in New Jersey continues to grow. Just like the online casino and poker industry, players are logging in at record numbers, with operators easily cashing in. Just this week, we learned that the sports betting market is about to get a bit bigger as FanDuel has plans to launch a new sportsbook on the Boardwalk. The brand is working with Bally’s Atlantic City to offer services.
New Partnership Deal
This week, FanDuel and Twin River Worldwide Holdings announced a new partnership deal was signed. Twin River is in the process of acquiring the Bally’s Casino and will work with FanDuel to launch a brand-new sports betting option.
The deal will need to be approved by regulators and licensing secured before the plan can move forward. Both the New Jersey Casino Control Commission and the Division of Gaming Enforcement must approve the partnership.
Twin River is working to acquire the Bally’s property from VICI Properties and Caesars Entertainment. With FanDuel set to launch services at the property, they will be set up in the north and south of the state, as they already have a sportsbook at the Meadowlands Racetrack.
FanDuel has plans to open a temporary sports book by the end of this year at Bally’s. It will be situated on the casino floor. A permanent sportsbook will not be added until the Spring of next year. This gives the brand time to work on the permanent location.
CEO of the FanDuel Group, Matt King, commented on the deal by stating that the brand is a clear market leader in the state when it comes to sports betting. The company is excited to be expanding its retail footprint in New Jersey and are excited to get started. Once the brand is live, each casino in Atlantic City will offer a retail sports betting option.
Already Partnered in Colorado
This partnership in Atlantic City marks yet another time that FanDuel and Twin River will be working together. They are already partnered in Colorado, with FanDuel operating the online gaming services fo the Golden Gates Casino, a venue operated by Twin River.
Twin River knows what to expect from FanDuel and feel they are a great partner to work with when it comes to sports betting. George Papanier, the CEO and president of Twin River, commented on the Bally deal, stating the sportsbook is one of several exciting changes coming to the Atlantic City property.
It will be interesting to see how the FanDuel brand fares via the Bally’s property. The casino is expected to see a big overhaul once Twin River takes over. The sportsbook will be a big change, as the venue does not currently have one. It will definitely help the venue to increase its revenues, securing even more visitors due to providing the popular betting option.
For Bally’s, they will be allowed to have three online skins operating under its license with FanDuel. Sporttrade and Esports Entertainment Group are both under consideration for operations in the state.