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EveryMatrix Looks to New Jersey to Enter US iGaming Market

EveryMatrix Looks to New Jersey to Enter US iGaming Market

The online gambling industry in the state of New Jersey continues to grow, even after around seven years of operation. The industry is filled with online gambling options, from sports betting to casino games, poker, and more. Just a few days ago, it was announced that a new brand is looking to get started in the Garden State. Online gambling tech company EveryMatrix has submitted an application within the state’s Division of Gaming Enforcement for licensing. They want to offer services via the online gaming market.

Seeking Supplier Status

For EveryMatrix, the company is hoping to be approved for licensing. This would pave the way for the supplier to provide operators in the state with CasinoEngine, the online gaming integration platform and casino content aggregator.

The supplier has been working with operators in the industry to hopefully expand into regulated jurisdictions in the US. EveryMatrix applied for a license in New Jersey due to the size and scale of the market. The state has offered online gambling services since 2013 and just last year, operators surpassed the $1 billion market for gross gaming revenues.

For the company, New Jersey is just the starting point. EveryMatrix wants to expand into other areas in the future. Earlier in the year, the brand announced that CasinoEngine would be a leading product for its expansion into the US after several European markets have seen successful integration of the platform.

CasinoEngine offers clients of EveryMatrix with over 11,500 online casino games that are supplied by more than 175 content providers.

Waiting for Approvals

For now, EveryMatrix is waiting for its application to be approved by regulators. President of EveryMatrix Americas LLC, Erik Nyman, said that the state is one that has seen exceptional development and success over the last seven years. This success is a testament to the solid regulatory framework in New Jersey that is based on growth, player protection and business stability.

According to Nyman, the company is entering New Jersey during a time when an expansive phase is taking place. The products of EveryMatrix will be able to support continued growth of online gambling operators who are locally licensed as well as operators in other states as they move forward with licensing in other areas.

Continued Growth in the US

The licensing process for EveryMatrix comes at a time when online gambling is booming in the United States. Because players are stuck at home due to the coronavirus, they are playing more online than ever before. Online casino sites and even poker rooms are experiencing a surge in player participation.

In New Jersey in particular, each month brings a new wave of milestones, from operators gaining in revenue totals and the overall earnings jumping to new levels. Players are taking part in online gambling in the Garden State on a continual basis and EveryMatrix is entering at the perfect time to see its products showcased across the board. It will be interesting to see who picks up products from the brand and how well they fair if the company is approved by state regulators.