The DraftKings brand has come along way from offering daily fantasy sports. Over the years, as legal changes made online casino and sports betting legal in the United States, the brand has shifted their focus to other areas of the gambling industry. In New Jersey, the brand has found great success with sports betting and quickly added a few casino games to their online sportsbook. Now, the brand has decided to create a standalone option for casino gaming, offering players unique content and third-party gaming options.
Listening to Players
DraftKings completed a ton of research and listened to players in order to make the decision to change from offering casino gaming via the sports betting app to a full online casino offering. The brand is using the in-house technology of its existing platforms to offer casino gaming. The brand operates online in New Jersey thanks to a partnership with Resorts Digital.
As the new online casino debuts in New Jersey, DraftKings looks ahead to launching in other states as well. They plan on using the new online casino app in other regions as online casino gaming legalization takes place. According to Jason March, the vice president of gaming for DraftKings, the brand looks to further their position as a top provider of all-inclusive gaming and entertainment options.
More About the App
The new DraftKings Casino will be available for players located in New Jersey, offering slots and table games as well as new content. Players of the original DraftKings casino content will find the same great games along with new options. Along with offering in-house content, the site will also include titles from other providers like Scientific American and Slingo.
DraftKings is confident that their standalone app will do well. The brand has significant loyalty from players and feel that their members will make the switch, plus they will be able to bring in more members to the site.
In a recent study conducted by the brand, around 70% of DraftKings casino players placed their first bet on games branded by the company. This shows that players are willing to try their content and they are enjoying it.
Since DraftKings began offering casino gaming online, they have helped Resorts Digital jump up in the overall revenue standings for New Jersey. Resorts Digital has done so well over the past few months that they have maintained the number two spot when monthly revenue totals are revealed.
For May, the brand produced almost $17.7 million in online casino revenues. This accounted for just over 20% of the market for the month. While they do come in second, the brand is still pretty far behind the Golden Nugget, the dominate brand in the industry. For the Golden Nugget, they earned over $29 million in May.
2020 has been successful for Resorts Digital and they should continue to perform well now that DraftKings will be offering a larger online casino. So far this year, the brand has earned over $71 million. This is a more than 95% increase when comparing the same time frame for online casino gaming earnings in 2019.