It seems like the online gambling industry in New Jersey is never ending. When iGaming first began in 2013, operators began launching services and analysts felt that at some point, the market would become saturated. Yet here we are at the end of 2020 and new services continue to enter the market on a regular basis. Just this week, Caesars Entertainment announced a new deal with Ezugi to enhance its offering with live dealer content. This is the latest step by Caesars to build a varied portfolio of gaming options in the Garden State.
Live Dealer Games
Caesars has already added several games from Ezugi to its operations. The games can be found at the online casino site of the brand and are streamed via the Ezugi studio located in New Jersey. Players can choose from American Blackjack, Unlimited Blackjack, American Roulette, Three Card Poker, Baccarat and Casino Hold’em.
Head of Caesars Sports and Online Gaming, Christian Stuart, commented that the Caesars brand is bullish on the opportunity in New Jersey via online gaming. The company feels it is important to offer players the best experience. With the Ezugi deal, Caesars can now provide engaging live dealer content to their players.
VP of America at Ezugi, Monica Umana, commented that the company is delighted to be offering its live dealer games to players in New Jersey while working with one of the biggest names in the casino industry.
The Popularity of Live Dealer Gaming
Over the past few years, live dealer gaming has exploded in popularity. In New Jersey, the first operator to offer the option was the Golden Nugget. The brand has been at the forefront of the live dealer sector in the state and others, like Caesars, have followed suit.
But what makes live dealer so intriguing? Why do players want to play live dealer over traditional table games? For the most part, live dealer is a popular choice due to its format. The games are played on real tables with a dealer controlling the moves such as dealing cards or placing the ball on the roulette wheel. The live element is what players enjoy, being able to talk to the dealer and making decision in real time.
Table games like blackjack and roulette can be played online in the Table Games lobby, but these are electronic versions and do not contain the live element. These games are still popular, but players tend to gravitate towards the live options more often than not.
For Caesars, adding the Ezugi live dealer games was a smart move. The games could help the brand take a larger market share, but they still have a long way to go. The Golden Nugget remains the operator to beat with BetMGM and the Borgata closing in. Caesars will have to pull in a great deal of traffic and revenues in order to push past the leaders and gain a stronger piece of the market. The live dealer games are sure to help but may not be enough to ensure a push towards the top three providers.